Source: https://forums.darkfallonline.com/showthread.php?411080-Message-from-the-CEO
It gives me great pleasure to extend my sincere gratitude to all our
players in large for their unswerving love and support for us. We are a
small independent game developer, with a relentless drive for innovation
and a spirit of grand imagination. We started our company in 2002.
Back then, we knew we wanted to make great games that people would want
to play for years.
We did not create this company to make money. Along the way, many things
have changed at Aventurine. But, the core beliefs upon which we founded
this company are stronger than ever: we are still a small independent
game developer, with relentless drive for innovation and a spirit of
grand imagination.
Darkfall Online (DFO) was launched in 2009. Three years later, in 2012,
we launched its sequel -Darkfall Unholy Wars (DFUW). Based on popular
demand, we contemplated at re-launching DFO. Slowly, we realized that
DFO will not be delivering on our original product strategy. It also
became clear that the problem is not just with DFO, but with our entire
product strategy.
Now, better than ever, is time to make some hard decisions. We decided
to kill all ongoing production for DFO, and focus on enhancing DFUW.
We realized, despite the initial excitement, players that played DFUW
would not return to play DFO. Players were getting bored with the DFO
game after a month or two. It is too hard to get into the game. The
sad truth is that this is not a game that anyone would play for years.
Our dream is to create games that people will remember for many years to
come. We want to build a company that will last for many years, too. A
company whose employees will feel it is the best place they have ever
worked.
Certainly, the aforementioned vision requires time to implement and
patience to optimize. We are counting on all our players to support us
during these times of great challenges. We are looking at building
synergies with a partner that will not focus on the next ten years but
on the next one hundred years.
It has been an exciting journey for our company, thanks to its dedicated
and loyal players’ community. We can make our existing game -DFUW- much
better. There is so much more we can do. More than anything, we
cannot do it without our players’ wholehearted backing.
We are here today thanks to the confidence and trust our players have in
us. Our objective is to become a company that every player can be proud
of. That is a commitment we solemnly pledge to all of you.
Thank you so much,
Zad Mehdawi
Founder & CEO of Aventurine S.A.
